1. In-person shopping
Live shopping is a real-time, interactive video streaming system that allows eCommerce brands to talk about their items and respond to audience queries. Through a chat feature or in-channel buy buttons, it mixes entertainment and rapid buying.
Brand-specific video marketing is a possibility. Additionally, they may use famous people or influencers to broadcast live streams and demonstrate various firms’ products.
Alibaba’s Taobao Live’s Singles’ Day 2020 live shopping event produced $7.5 billion in transaction value in the first 30 minutes. Additionally, two-thirds of Chinese consumers claim to have used live shopping to make purchases.
Amazon has a platform for live commerce called Amazon Live. Walmart, meanwhile, makes use of TikTok for its live shopping occasions. Live shopping is becoming increasingly popular, with sales of it predicted to represent 10–20% of total eCommerce by 2026.
Live shopping is a fantastic approach to contact with clients in a personal and dynamic way.
To participate in this eCommerce trend, determine whether your target audience will be interested in it. In live commerce, fashion is the product category that is most frequently displayed, followed by beauty items. The audience is primarily made up of millennials and members of Generation Z.
Try out the market with sporadic live feeds that concentrate on a few products. Review the subsequent conversion rates and view counts. You may gauge your audience’s interest in live commerce and respond appropriately.
Use well-liked social media platforms like Instagram and TikTok or the favourite online marketplaces of your target demographic for the live shopping platform.
Share information about the live shopping event and what attendees may anticipate on your social media platforms. Create a sense of scarcity by giving livestream-only discounts to boost engagement.
2. Content Marketing
Even if content marketing isn’t really a new eCommerce trend, it’s still worthwhile. It’s a marketing tactic that makes use of original material like blog entries, videos, and social media updates to involve, inform, and help customers with their problems.
Companies can develop deeper connections with their audiences through content. Additionally, it is a great strategy to boost website traffic and conversion rates.
Social media marketing is distinct from content marketing, despite possible overlap. In the first, content is created to gain customers’ trust, while in the second, content is promoted to draw in and keep both current and new customers.
Small eCommerce stores who use this strategy see a 126% increase in lead growth over those that don’t. They also have conversion rates that are six times greater.
Using content marketing to connect with your audience is also a cheap approach to do so. It costs 62% less than alternative marketing strategies yet produces three times as many leads.
For your business, content can be a wise long-term investment. Customers will stay on your website longer if they can solve their problems with the information you provide. Consequently, your company’s credibility will rise.
Unique, high-quality material is essential for the success of content marketing. Always strive to write for your target audience in their own words and with authenticity.
For instance, you should follow the route of Net-A-Porter, one of the top online retailers, if you intend to launch an online clothes business. It produces fashion and lifestyle pieces with celebrities, influencers, and important industry figures.
Readers can read and shop simultaneously on Net-A-Porter. Under the images of the interviewees are Shop the Look links.
These articles appeal to readers’ repressed emotions. Such articles are useful because 95% of purchasing decisions are made unconsciously. It allows the company to highlight its goods without overselling them.
By collaborating with influencers to produce content, you may also draw in a certain audience.
60% of marketers discovered that influencer-generated content performs better than branded posts and drives greater engagement. Additionally, 80% of customers have made purchases as a result of recommendations from influencers.
Collaboration with macro-influencers is not required right away. In actuality, today’s most successful micro-influencers are those with between 10,000 and 50,000 followers.
According to reports, followers are more engaged and eager to buy depending on the advice of their favourite micro-influencers.
Make sure to collaborate with influencers that fit your niche and uphold the principles of your business, whether you’re collaborating with little or major figures.
User-generated content (UGC) is also a powerful technique for winning over customers’ trust. It’s a type of user-generated content that has been uploaded to an online platform by particular users.
UGC examples include product reviews and independently released pictures of particular products.
An art printing company called iCanvas asked its clients to post pictures of their purchases on social media using the hashtag #iCanvas. The top images have a chance to be showcased on the website of the business.
Consumers’ perception of customer reviews as being more reliable than internal brand advertising is 72%. Customers who are satisfied with a product or service are more likely to recommend it to others.
Including user-generated content (UGC) on your website or social media pages can increase customer engagement and impressions. More consumer contact results from content featuring actual customers and their experiences.
UGC also provides you with insights into your audience, including how they use your products, see your business, and offer helpful criticism. This can boost customer lifetime value and maintain the relevance of your brand.
Source: online selling platform